Trusted Service Awards

Real people. Real reviews. Real insight.

There’s good service.
Then there’s Trusted Service.

Our awards recognise those businesses that deliver exceptional experiences, as rated by real customers. Received your winner's code? Enter it below to receive your Trusted Service winner's pack.

Received your winner's code?

The award for

brands that go above and beyond

Businesses using Feefo put trust first. We only collect ratings and reviews from verified customers – that means they are always genuine.

Delivering amazing customer service

Those that meet our criteria of excellence achieve Trusted Service recognition. Only businesses whose experience is highly rated by their customers make the grade.

Helping customersbuy with confidence

The Trusted Service award is a recognised symbol of trust, helping customers click with confidence. Demonstrate your dedication to outstanding service by displaying the award on your website, across social media, and in marketing campaigns.

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“It is a huge honour for Iceland to possess such a renowned and respected award from Feefo. It’s not only valuable to the business, it is also a great way to show Our Customers that we listen, we care, and we can be trusted.”

Rachel Lewis, Iceland

From brands like these

Hey, winnerThis is the exciting part!

To claim your award, including your Trusted Service digital assets, certificate and media pack, simply pop in your winner's code below.

Frequently Asked Questions

What are the Feefo Trusted Service Awards?

Our annual awards shine a light on businesses who demonstrate an outstanding service to their customers. Winners are decided based on the ratings they receive from their customers.

How do I win a Trusted Service award?

For our Trusted Service 2021 award, a business must have collected at least 50 reviews between January 1st 2020 and December 31st 2020, and achieved a Feefo service rating of between 4.0 and 4.4. To achieve our coveted Gold Trusted Service 2021 award, a business must have collected at least 50 reviews between January 1st 2020 and December 31st 2020, and achieved a Feefo service rating of at least 4.5.

To earn a Platinum Trusted Service 2021 award, businesses must have met the criteria for Gold Trusted Service for the past three consecutive years.

This year, however, due to the unforeseen circumstances of Covid-19, for those businesses who haven’t reached the criteria, in terms of number of reviews or the average rating, but won in the previous year, we will take an average of their review data across a 24-month period. This gives an unbiased and fair view of how a customer has performed over a two-year window and doesn’t penalise them for the impact of the global pandemic.

When are the winners announced?

The Trusted Service Awards are announced annually, and the next announcement will be in early 2021.

Where can I use the Trusted Service award badge and certificate?

Everywhere and anywhere! Your award badges and certificates can be downloaded by logging in to this website with your winner's code.

To change the name on the certificate, simply type your business name into the PDF file.

There are several versions of the badge available, so choose the ones that suit your brand and marketing the most, and display it prominently on your website, email signature, social media and across your marketing campaigns.

We strongly encourage businesses to proudly display their award badge and certificate wherever customers are likely to see it, to demonstrate your dedication to outstanding customer service.

To make the most of your award, please read our handy guide, which you will find in your download pack. You can also read it here.

How do I shout about it on social media?

Your winner's code gives you access to your Trusted Service assets, which can be used across social media channels with the hashtag #FeefoTrusted. You will also find handy social sharing buttons, with a suggested message to help you let the world know. We recommend thanking your customers for leaving their valuable reviews e.g. We’ve won the @Feefo_Official Trusted Service award 2021! Thanks to all of our customers for sharing their ratings and reviews! #FeefoTrusted.

Has anything changed from last year?

Yes - we've made a slight adjustment this year to take into account the events of 2020. Any business who meets the number of reviews and the associated score will receive either a Trusted, Gold or Platinum award as normal.

However, for those businesses who haven’t reached the criteria, in terms of number of reviews or the average rating, but won in the previous year, we will take an average of their review data across a 24-month period.

Can I get some award stickers to display in my windows?

This year, given the circumstances, we believe it will be safer for us to not send window stickers. However, we have provided you with all of the images you'll need in your winners pack to print these yourselves if you'd like.

What changes are being introduced in 2022?

The Trusted Service Awards in 2022 will continue to recognise those businesses that deliver exceptional experiences, as rated by real customers.

Jan 2022 will still see Trusted, Gold and Platinum winners being announced based on the number and quality score attributed to the business reviews collected.

However, in April 2022, we will introduce several new customer awards that take the focus of customer service to the next level and enable winners of these awards to really leverage this independent stamp of trust across their business and externally within the market.

There are lots of new categories, including:

Best use of innovation
Best use of Feefo in advertising and marketing campaigns
The customer champion award

More details on these changes will come out over the coming weeks and months, as well as how to enter the awards. As part of these awards, we will be recruiting an expert judging panel and submissions will be open from October 2021.