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Total Fishing Tackle is a leading provider of fishing equipment, offering a huge range of quality products from top-level angling brands. Catering to every skill level from beginners to angling experts, its extensive collection of products sets the company apart from its competitors.
With customer experience at its core, its knowledgeable and passionate team offers the very best in customer service from its popular Essex store and on its website.
increase in average order value
Total Fishing Tackle knew its customers were happy with the service they were receiving. The company received great feedback across eBay, Google and its social media channels, but needed a platform to manage its customer reviews, as well as display them to potential shoppers.
The impressive range of products on offer also presented an unexpected challenge - with such a fantastic choice of equipment from a wide range of brands, shoppers were unsure of which products to choose. Feefo helped give Total Fishing Tackle the trust signals it needed to support customers in making more informed decisions and choosing the right products for them.
After signing up with Feefo in November 2018, Total Fishing Tackle was finally able to show potential customers just how great its offering was, by displaying both service and product reviews on its website. Now customers get both a clear idea of the company and the individual products it sells too.
Feefo’s product reviews mean that online customers have full visibility of the comments from previous purchasers, across the wide selection of products. Star ratings on the product pages give customers the opportunity to make informed decisions – so they can find the right product for their needs.
Total Fishing Tackle ensures that its customers know how important feedback is to the business. To build trust, and to show customers how closely the company works alongside Feefo, Total Fishing Tackle uses Feefo’s brand colours across its website and social posts. When customers receive their Feefo feedback request, they know it is legitimate and that their feedback is both important and appreciated in equal measure.
Customer reviews aren’t just useful for online shoppers. Using Feefo’s Insight Tags, Total Fishing Tackle can make changes to the business, all based on what its customers are saying. Tracking tags in each review reveals which departments are thriving and which need support. For example, tracking the tag ‘good prices’ within customer feedback told the purchasing team that their price changes were in line with customer expectations.
Feefo had a positive impact on Total Fishing Tackle across the business:
“Our Feefo reviews are something we’re immensely proud of here at Total Fishing Tackle, and we are in the running to win the Platinum Trusted Service Award for the third year. The service Feefo provides us with is outstanding.”
Emily Pummell – Customer Service and Sales Manager, Total Fishing Tackle