With 79% of job hunters now using Google as their first port of call when searching for a recruitment agency, enabling Feefo reviews through their Google business account ensures only qualified, genuine customer feedback is displayed in their Google search results. This increases visibility and trust in the Michael Page brand online and is helping them perform better across search.
Collecting reviews through a Google-trusted platform, such as Feefo, qualifies Michael Page for Seller Ratings. Incorporating Google Seller Ratings into their paid Google ads lets Michael Page display their reviews within their ad copy, leading to a click through rate uplift of between 16% and 50%.
- Michael Page have collected more than 1,000 candidate reviews over the past 12 months, with an average rating of 4.9 out of 5.
Having the reviews controlled through a central platform – The Feefo Hub – also lets Michael Page’s recruitment specialists view the latest feedback, engage directly with positive and negative reviews and quickly generate daily reports. The insights discovered from listening to their customers is then used every morning to praise high-performing staff and drive towards creating a better candidate and client experience across the business.