Michael Page

increase click-through rates up to 50% with candidate reviews

Case Studies

The Challenge

Michael Page, worldwide leaders in specialist recruitment and part of the PageGroup, rely on delivering a seamless recruitment experience to both candidates and businesses.

To maintain their high standards and cement their reputation as an agency that puts customer experience at the forefront of the recruitment process, they needed a way to collect independent and trusted feedback from their candidates who’d completed the full recruitment journey.


“As an organisation that continues to strive towards true customer centricity, the launch of Feefo has been critical to business success. Being able to take action in real-time based on genuine candidate insight is incredibly powerful for a people business like ours. We’re able to take feedback, whether positive or negative, and tackle with it in the best way to deal with situations and develop solutions that improve our service. I would highly recommend Feefo and look forward to continuing to see the benefits it brings to our business.”

Nick Kirk, UK and Ireland Managing Director



increase in click-through rates

The Solution

Collecting real reviews from real applicants sheds light on Michael Page’s existing placement experience and gives them invaluable insights to help them continuously improve the overall candidate journey.

To complement their already well-established customer feedback programme, Michael Page were keen to expand their customer communications to include an independent trusted reviews platform. Partnering with Feefo lets Michael Page invite thousands of candidates and business clients leave real and honest feedback about their recruitment experience at any point in the process from application right through to final placement.

These reviews are prominently displayed across the Michael Page website and contribute towards their improving Google Star Ratings and online search performance. Showing this level of transparency also plays a huge part in increasing trust in the Michael Page brand and gives high-quality job-seekers the confidence to use Michael Page the next time they’re searching for a new job.



client and candidate reviews



Feefo star rating

The Results

With 79% of job hunters now using Google as their first port of call when searching for a recruitment agency, enabling Feefo reviews through their Google business account ensures only qualified, genuine customer feedback is displayed in their Google search results. This increases visibility and trust in the Michael Page brand online and is helping them perform better across search.

Collecting reviews through a Google-trusted platform, such as Feefo, qualifies Michael Page for Seller Ratings. Incorporating Google Seller Ratings into their paid Google ads lets Michael Page display their reviews within their ad copy, leading to a click through rate uplift of between 16% and 50%.

  • Michael Page have collected more than 1,000 candidate reviews over the past 12 months, with an average rating of 4.9 out of 5.

Having the reviews controlled through a central platform – The Feefo Hub – also lets Michael Page’s recruitment specialists view the latest feedback, engage directly with positive and negative reviews and quickly generate daily reports. The insights discovered from listening to their customers is then used every morning to praise high-performing staff and drive towards creating a better candidate and client experience across the business.

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