The UK’s recruitment industry suffers from an undeserved reputation of placements first, people second. Our latest research explored the attitudes of more than 1,000 employees who’d either used or would be willing to use recruiters, in an attempt to get to the bottom of what job-hunters really felt about recruitment agencies.
Here’s what we found out!
There’s a misconception that a lot of recruiters are somehow in it for themselves and can’t be trusted to put the candidates above a bumper pay day. As it turns out, 92% of jobseekers with experience of using a recruiter, trust agencies to find them suitable roles.
The problem appears to come not so much in a recruiter’s ability to find them a good job, but in providing a positive, candidate-focused experience during the recruitment journey. More than a quarter of respondents felt agencies were only interested in picking up a fee; whilst only 16% of jobseekers received a ‘very satisfying’ customer experience.
79% of job hunters are using Google as their first port of call when searching for a recruitment agency. This means having a strong presence online, especially on Google, is now crucial for agencies looking to capture the attention of quality-candidates – especially millennials and Generation Z. Finding ways to help you appear more prominently in common jobseeker online searches is a great way to improve credibility in your agency and drive quality, engaged candidates to your website. A united PPC and SEO strategy is your best bet for dominating Google’s search results pages and getting your agency maximum visibility.
Despite Google’s apparent dominance, don’t forget how powerful word-of-mouth can be in getting quality candidates through the door. 69% of people rely heavily on personal recommendations to find a recruitment agency, so making a good impression is everything. Providing a recruitment experience that puts candidate care above all else makes it more likely that your applicants will leave the process with a positive opinion on your agency, regardless of whether they’re placed in their dream job or not.
Despite the importance of ratings and reviews, few recruiters collect client and candidate feedback. 64% of people said reading ‘credible’ online reviews would help them select an agency, yet less than a fifth of respondents said they’d ever been asked by a recruitment agency to give feedback on their service. Those that are asking, are doing so off their own back, meaning the reviews they’re collecting aren’t independent or verified.
By giving your clients and candidates an independent platform to voice their opinion you’ll start collecting real insights you can use to help improve your candidate experience, build brand credibility and ultimately make better business decisions.
To discover more about how jobseekers search for new jobs, what they want in a recruitment agency and how they feel about new technology affecting the industry, download the full Feefo Recruitment Report here.
If you’d like to find out what real Feefo reviews can do for your agency, get in touch today with our dedicated recruitment team.
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