The wait is over – we can finally reveal our brand-new Review Enhanced Ads, or REA as we like to call it here at Feefo HQ. We’re a bit excitable about this one, and for good reason.
You know by now that we provide a platform to collect feedback, but we’ve gone a step further. Using the power of artificial intelligence (AI), REA lets you take the content of your reviews to create search ads which really stand out from the crowd.
Here’s everything you need to know about REA.
REA is an add-on from Feefo which syncs with your Google Ads account, letting you create more dynamic PPC ads using your most positive review snippets. Our clever AI software does all the time-consuming stuff for you, sifting through your reviews for your most positive feedback, as well as split-testing your ads against the existing ones, and reporting on the results!
Using customer reviews within your search ads can do wonders. Firstly, let’s talk about the emotional pull of customer feedback. Real opinions from real people are a powerful thing, and by highlighting and unearthing the sentiment behind your most persuasive reviews, you can help to influence the buying decisions of potential customers.
We know how tricky it is to stand out in the search results and using real endorsements from your happy customers is a great way of doing just that!
Using customer reviews within your ads can help you to:
Family-owned wholesale clothing supplier, Fire Label, saw some incredible results with the help of REA including a 33% increase in conversion rate and a 24% reduction on cost-per-conversion!
It sounds a little techy, but thanks to our clever AI software, all the hard work is taken care of. It’s as easy as this:
To find out more about making the most of your reviews, get in touch with a member of our team today!
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