Podcast: How to use customer experience data

Feefo's very own Director of Marketing, Keith Povey, recently joined the FINITE Podcast to discuss the importance of collecting customer experience (CX) data and how that insight can be used to create better, more effective marketing strategies.

Listen to the podcast to learn:

• What the current CX landscape looks like in B2B marketing
• Which platforms are best at capturing CX data
• How marketers can use CX data to inform their strategies
• How CX data goes beyond marketing for wider business growth
• How to communicate CX data to an executive level
• How CX data can align cross-functional teams
• At what stage an organisation should gather CX data

You can listen or read a transcript of the episode here.