[Infographic] PPC vs SEO: What's the difference?

You probably already know that your star ratings can appear in Google, but did you know there's a difference between the stars that appear next to paid ads (PPC) and organic (non-paid) search results? Our infographic explains what seller ratings and organic stars are, how to get them and what to do if they aren't showing for you.


Net Promoter® and NPS® are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.