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How to use reviews to attract quality candidates

If you’re in the business of recruitment, you’ll know the importance of quality over quantity. Getting the right people, with the right skills, to choose your agency over your competitors is one of the biggest challenges facing recruiters. The more skilled the candidates, the more desirable they are to employers; and the higher chance you have of placing them in a job. But how do you go about attracting the top talent, and what can you do to convince them that you’re the right agency for them?

What about reviews?

With competition at an all-time high, the cream of the crop need to know that they’re not only going to get placed in a great job, but also get a great experience throughout the recruitment process. In the past, word-of-mouth and personal recommendations were a recruiter’s best friend, but this process, much like the candidates, is moving online.

Online review platforms allow candidates, who have gone through the entire recruitment process, to leave genuine feedback about their experience. This feedback is becoming just as powerful as personal referrals, and can go a long way to establishing trust in your brand and driving new business.

The importance of trust

At the end of the day, recruiters are dealing with people’s livelihoods. Candidates need to know that your service is the real deal, because in the end they’re putting their trust in you to help them make a major life change. But how do you prove that all the positive feedback you’re getting is genuine?

An invite-only reviews platform ensures you only get genuine feedback from people that have experienced the entire recruitment process. Visibly displaying this feedback wherever possible, whether on your website or by integrating it with Google, will help demonstrate you’re the real deal, increase candidate confidence and ultimately attract higher quality candidates!

Be transparent

The best candidates are often the brightest! They can easily spot when someone is trying to pull the wool over their eyes, and are skeptical of stuff that seems too good to be true. So, don’t try to be something you’re not!

Openly displaying your reviews (both good and bad) show people that you’re a business they can have confidence in. Collecting feedback at each point of the candidate journey helps you find out where your business is succeeding and, more importantly, where you can improve. This process sounds like it could be time consuming, but in fact the whole procedure can be automated so you can quickly identify key themes affecting the business. You can then use this data to help improve the candidate journey, attract higher-calibre candidates and make more placements.

Real reviews from real people

At Feefo we believe real reviews from real people can help drive positive business change. We have a dedicated recruitment team working with leading agencies to create review strategies that help them improve their candidate attraction.  To learn more about how customer reviews can help your business, get in touch with our recruitment experts today!