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Feefo partners with Google to increase the impact of AdWords campaigns

We’re proud to partner with some incredible companies here at Feefo. Now, we’re delighted to announce that we’re working with tech giant Google to increase the impact of Google AdWords campaigns for our customers! AdWords is a competitive space, so relevant, engaging and persuasive ads are a must. That’s where review based advertising (RBA) comes in!

Review based advertising with Feefo

Using our powerful sentiment analysis technology, our platform uncovers emotive and intelligent keywords and phrases from thousands of verified customer reviews. These can then be used in AdWords campaigns, and the results speak for themselves.

Feefo customers have seen up to a four-fold increase in click-through rates, quality scores and conversions, compared with conventional methods. By improving relevancy and trust in your brand, our technology has helped to deliver persuasive ads, at a lower cost-per-click.

“We’re pleased to have Feefo on board as a Google partner,” Adrian Blockus, Google’s Head of Channel Sales for the UK and Ireland, said. “Feefo has the product knowledge, advanced technology and insight needed to create and optimise Google AdWords campaigns for their customers.”

Impressive technology, impressive results

Understanding and influencing your customers has never been easier, thanks to Feefo’s machine learning technology. You no longer need to spend hours trawling through your reviews, trying to pick out the best phrases and keywords. We’ve found a way to automate this process, saving you time, and improving your ad performance.

“The power of Feefo’s insight-driven ads has given us a rapid improvement in relevance, putting our name in front of the right customers and increasing our click-through rate by 29%, having a significant effect on our conversion rate,” explained Vickie Metcalfe, Digital and Website Manager at Mark Warner.

What our Google partner status means for you

Our Google partner status is great news for every business we work with. Not only are we one of the most trusted customer feedback platforms on the market, we continue to innovate and embrace the latest technology in order to deliver the best possible results.

"We are thrilled to have been made a Google partner," Matt West, Feefo’s CRO commented. "We are focused on using the power of our smart innovative technology to extract the maximum possible value from consumer feedback on behalf of our clients, and remain committed to helping consumers make confident, informed decisions based on real reviews they can trust."

Want to find out more about review based advertising? Get in touch with our PPC experts!