2018 inspiration: Your Feefo new year resolutions

2017 was a fantastic year for Feefo: we won the prestigious Queen’s Award, enjoyed incredible growth and launched our first foray into AI technology. We’re not resting on our laurels, though. We believe 2018 is going to be even better, for Feefo and our amazing clients.

How do we know, you ask? We reached out to our clients to discover how they’re planning to get the most out of their trusted reviews, and the Feefo platform, in 2018.

Here are some of our client’s Feefo new year resolutions!

Boost review numbers, wow partners and reward five-star staff

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Interlife have a lot planned for their Feefo reviews this year.

“We have two partners that we are wanting to wow with our customer service, so we will be sharing the reviews with them, as they will be sending us lots of clients.

“Our goal is to get up to 250 reviews in the next six months. Once we increase the team, we will look to offer an incentive to our staff so every time they get a five-star review they will get a prize.” – Gareth Hume, Director, Interlife

Positive genuine reviews aren’t just for impressing customers. They demonstrate to other businesses that you are a trusted company that provides a great service. Building up such a reputation can help you form important partnerships, which can help you grow and develop your business.

Increasing review numbers is also a fantastic goal to have, as research from BrightLocal shows that consumers read seven reviews on average before trusting a business. Recency of reviews matter too: 38% of consumers say they pay attention to how recent reviews are when judging a local business.

If your business is looking to increase consumer confidence this year, and persuade more prospects to click the buy button, consider adding this to your new year resolution list! It’s excellent to see Interlife taking this a step further, by encouraging their staff members to aim for five-star reviews.

Shout about amazing customer feedback

Thomas Cook are proud of the great feedback they’ve received through the Feefo platform, and this year, they want to shout about it more!

“We’re using Feefo this year to manage our customers’ NPS opinion of Thomas Cook. We’ll also test adding the Feefo logo onto our homepage for the very first time, we’ve got some amazing customer feedback coming through and we need to shout about it!” – Austin Houghton-Bird, Web Customer Manager, Thomas Cook

The Feefo logo is a well-known symbol of trust, so it can provide a real boost to site conversions. Just from the simple step of placing the Feefo widget below the basket summary on the checkout screen, we’ve seen Feefo clients experience up to 3.01% uplift in revenue per visitor, and 2.94% increase in total sales.

We’ll be watching Thomas Cook closely to see how big an impact the Feefo logo has on their booking numbers.

Get creative with Feefo reviews

We love it when clients make the most of the amazing feedback they receive, especially when they think outside the box! 


“Our Feefo new year’s resolution is to cover our office in wallpaper printed with the most used words from our Feefo customers. We’ve already made a start!” – Helen Jerrold, Marketing Assistant, Ryan’s

Freedom Insurance have also come up with a great way to remind customers how excellent their services are: they’ve included an amazing Feefo review in their 2018/19 desk calendar, which is sent to all customers who have purchased a policy from Freedom in the past two years. It even proudly displays their Gold Trusted Service logo!

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Optimise product retargeting campaigns

Andertons have a clear goal this year: using the insights they gain from Feefo to optimise their product retargeting campaigns.

“By segmenting products that have a popular user review score, we can achieve a much higher conversion rate at a fraction of the cost if we were to include our entire catalogue!” – Jack Cooper, Digital Marketing Manager, Andertons

Our resident PPC experts are helping many Feefo clients to improve their PPC performance across Google, Facebook, Bing and much more. If you’re looking to optimise your paid ad campaigns, and need some advice or assistance, we can help!

Apply for a free PPC audit today by emailing marketing@feefo.com.

Implement in-store Feefo reviews

The Party People are currently in the process of implementing Feefo into their bricks and mortar stores this year.

“We are implementing [in-store reviews] because of the success of reviews online, which has allowed us to make our service even better and add credibility to our online business.

“However, additionally for stores, reviews allow us to manage store performance and staff performance, which is currently very difficult without customer feedback.” – Dean Salakas, Chief Party Dude, The Party People

Even if complaints are infrequent, it’s important for bricks and mortar businesses to know which stores are having issues, so that retraining can be arranged, and which stores are performing best, so they can be used as an example to others.

Here’s to a successful 2018!

We can’t wait to see what all our clients achieve in 2018. If you’re not on board with us already, why not make it your new year’s resolution to sign up with us?


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