Manage Feedback

Feefo makes managing reviews easy. Our features help filter sales and reviews data to identify customer trends and gain valuable insight so you can strengthen customer relationships, improve sales performance and speed up response times.

A complete business overview

The Feefo Hub is a personalised experience that brings customer feedback and sales data together in one, central place. Read and respond to Feefo reviews, identify feedback trends and gain powerful insight with actions to help improve every aspect of your business. 

Customised communications

Tailor everything to suit your customer and their journey, from emails to feedback forms, to create more personalised and effective messaging.

Discover new trends

Uncovering key themes in feedback is simple and straightforward thank to our range of custom reports. Created with business in mind, they deliver valuable insight that encourages business growth and improves the customer experience. 

The data you need

With access made easy through your own platform or any supported web browser, you start managing sales data, creating campaigns, accessing reports and replying to the latest customer reviews in seconds. Whatever your business goal, achieve it with the Feefo Hub.

Laptop Feefo Hub with segments

Filter data faster

Make the reporting process manageable and more efficient by segmenting product and sales feedback with custom options, for example by brand, product, colour, store or area, and get deeper into the detail you want. Collate reviews by media to promote customers’ photo and video reviews in digital advertising.

Better response rates

Reply to reviews quicker with templated responses and more closely define new and existing customer groups, to send out engaging feedback requests that people will want to reply to. 


Export Data

Easily integrate Feefo reviews into your site by automatically exporting sales data,
so customers can receive feedback requests almost immediately after they buy
- a great way to start increasing your response rates.

Export collected feedback

Data can be accessed via the Feefo Hub, giving you total control of what data you see, and how you see it. You can also export collected feedback to a CSV file, to quickly share data with your team.

Pull review data

With data securely stored in the hub, managing sales and service reviews becomes quick and accessible. Target outstanding feedback responses to improve the customer experience, and combine with your product catalogue to display more relevant product information for shoppers and your teams.

Near-instant notifications

Respond to feedback faster with our WebHooks toolkit and get alerts for new and recently updated customer reviews, as soon as they are published.


“The feedback has been invaluable. Using Feefo’s latest AI capabilities we can continue to improve our customer service and delivery experience. This insight is fed back in real time to the relevant decision makers who are able to take swift action to address any issues and most importantly, improve the overall experience for our valued customers.”

- Rachel Lewis, Customer Response Co-Ordinator, Iceland