Brand safety
Safeguard your brand reputation and help strengthen consumer confidence with Feefo, offering complete peace of mind and added security checks that cancel out offensive feedback.
Eliminating fake reviews
We protect against misleading feedback by only publishing verified reviews. Promote an authentic customer voice in review content to boost sales, improve reputation and build more trust over your competition.
Verified, every time.
Feefo believes in preserving the value of verified data. That’s why feedback requests go directly to genuine customers, meaning the product and service feedback received is always real and 100% verified from a community of like-minded shoppers.
More honest feedback
Cultivate lasting customer relationships and grow the bond with new and existing buyers over time, without the need to incentivise, and become a brand that people rely on, with reviews they can trust.
Influence and inform
Feefo reviews are a widely recognised symbol of credibility and promoting informative product and service reviews on your site and social channels will inspire customers to feel safer about buying from you.

Moderating feedback
Our compliance team use a blend of human moderation and AI technology to maintain and ensure only genuine reviews are collected and published. In this way, we’re able to safeguard your online reputation and protect everyone from unwelcome or offensive content.
We publish 100% of all verified customer reviews, unless they violate one of our strict grounds for removal:
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If you receive a piece of feedback you feel should be removed, we make it easy to flag the review for moderation directly from within your customer dashboard.
Maintaining integrity
Totally transparentWe only remove reviews in exceptional circumstances. Fair and honest feedback is encouraged, because it informs consumers and helps businesses learn. |
A matter of opinionWe don’t remove subjective reviews unless they breach the above terms. Offering a rounded view ultimately builds trust and strengthens customer relationships. |
Resolving issuesCustomers use feedback to raise problems. Publishing their feelings means you can address the situation publicly and constructively for everyone to see. |
An opportunity to improveA negative review isn’t always the end of the story. Acting quickly to turn things around and your customer will often update their feedback to something more positive. |
You can read a more detailed guide to our review guidelines here.

Keeping reviews compliant
Our compliance team uses moderation tools to shield customers from unsavoury material that may appear in feedback such as profanity, racism, and sexually explicit content. When we spot something falls short of accepted standards or doesn’t look right, we quarantine it to help safeguard your online reputation.