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  <channel>
    <title>Guides &amp; E-books (US)</title>
    <link>https://site.feefo.com/en-us/business/resources/guides</link>
    <description>Information and guidance</description>
    <language>en-us</language>
    <pubDate>Tue, 12 Nov 2019 11:14:54 GMT</pubDate>
    <dc:date>2019-11-12T11:14:54Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>Cut through the noise - Tips for Black Friday and beyond</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/tips-for-black-friday-and-beyond</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/tips-for-black-friday-and-beyond" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/emails/Nov19/stopwatch.png" alt="stopwatch" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    Black Friday madness is just around the corner. Competition is fierce and your digital marketing has to be ready to cut through the noise.&amp;nbsp; 
&lt;div class="section post-body" style="color: #000000; font-family: &amp;amp;quot; gilroy&amp;amp;quot;,helvetica,arial,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; padding-top: 18px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;"&gt; 
 &lt;p style="color: #474344; font-family: &amp;amp;quot; gilroy&amp;amp;quot;,helvetica,arial,sans-serif; font-size: 17px; font-weight: 400; line-height: 1.5; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&lt;span style="background-color: #f6f6f6; color: #000000; cursor: text; display: inline; float: none; font-family: &amp;amp;quot; gilroy&amp;amp;quot;,helvetica,arial,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;"&gt;Whether you've been prepared for months or it's all a bit last-minute, there are improvements you can make to ensure you get the best bang for your buck. Our guide is chock-full of ideas and tips from our digital expert to get your business ready for the busiest shopping period of the year.&lt;/span&gt;&lt;/p&gt; 
 &lt;h2 style="color: #474344; font-family: &amp;amp;quot; gilroy&amp;amp;quot;,helvetica,arial,sans-serif; font-size: 48px; font-weight: bold; line-height: 1.2; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;Download the guide to learn:&lt;/h2&gt; 
 &lt;ul style="list-style-image: none; list-style-position: outside; list-style-type: none; text-decoration: none; text-transform: initial; -webkit-tap-highlight-color: transparent; padding: 0px 0px 0px 40px; margin: 0px;"&gt; 
  &lt;li style="color: #474344; font-size: 16px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; list-style-type: disc; margin-bottom: 0px; position: relative; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&amp;nbsp;How to get the right info in your customers' inboxes&lt;/li&gt; 
  &lt;li style="color: #474344; font-size: 16px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; list-style-type: disc; margin-bottom: 0px; position: relative; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&amp;nbsp;How to build a landing page that converts&lt;/li&gt; 
  &lt;li style="color: #474344; font-size: 16px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; list-style-type: disc; margin-bottom: 0px; position: relative; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&amp;nbsp;Our top PPC tips - straight from the expert&lt;/li&gt; 
  &lt;li style="color: #474344; font-size: 16px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; list-style-type: disc; margin-bottom: 0px; position: relative; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&amp;nbsp;How to give your paid ads an extra boost with reviews&lt;/li&gt; 
 &lt;/ul&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/tips-for-black-friday-and-beyond" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/emails/Nov19/stopwatch.png" alt="stopwatch" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    Black Friday madness is just around the corner. Competition is fierce and your digital marketing has to be ready to cut through the noise.&amp;nbsp; 
&lt;div class="section post-body" style="color: #000000; font-family: &amp;amp;quot; gilroy&amp;amp;quot;,helvetica,arial,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; padding-top: 18px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;"&gt; 
 &lt;p style="color: #474344; font-family: &amp;amp;quot; gilroy&amp;amp;quot;,helvetica,arial,sans-serif; font-size: 17px; font-weight: 400; line-height: 1.5; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&lt;span style="background-color: #f6f6f6; color: #000000; cursor: text; display: inline; float: none; font-family: &amp;amp;quot; gilroy&amp;amp;quot;,helvetica,arial,sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;"&gt;Whether you've been prepared for months or it's all a bit last-minute, there are improvements you can make to ensure you get the best bang for your buck. Our guide is chock-full of ideas and tips from our digital expert to get your business ready for the busiest shopping period of the year.&lt;/span&gt;&lt;/p&gt; 
 &lt;h2 style="color: #474344; font-family: &amp;amp;quot; gilroy&amp;amp;quot;,helvetica,arial,sans-serif; font-size: 48px; font-weight: bold; line-height: 1.2; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;Download the guide to learn:&lt;/h2&gt; 
 &lt;ul style="list-style-image: none; list-style-position: outside; list-style-type: none; text-decoration: none; text-transform: initial; -webkit-tap-highlight-color: transparent; padding: 0px 0px 0px 40px; margin: 0px;"&gt; 
  &lt;li style="color: #474344; font-size: 16px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; list-style-type: disc; margin-bottom: 0px; position: relative; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&amp;nbsp;How to get the right info in your customers' inboxes&lt;/li&gt; 
  &lt;li style="color: #474344; font-size: 16px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; list-style-type: disc; margin-bottom: 0px; position: relative; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&amp;nbsp;How to build a landing page that converts&lt;/li&gt; 
  &lt;li style="color: #474344; font-size: 16px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; list-style-type: disc; margin-bottom: 0px; position: relative; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&amp;nbsp;Our top PPC tips - straight from the expert&lt;/li&gt; 
  &lt;li style="color: #474344; font-size: 16px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; list-style-type: disc; margin-bottom: 0px; position: relative; text-transform: initial; -webkit-tap-highlight-color: transparent;"&gt;&amp;nbsp;How to give your paid ads an extra boost with reviews&lt;/li&gt; 
 &lt;/ul&gt; 
&lt;/div&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Ftips-for-black-friday-and-beyond&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Tue, 12 Nov 2019 11:14:54 GMT</pubDate>
      <guid>https://site.feefo.com/en-us/business/resources/guides/tips-for-black-friday-and-beyond</guid>
      <dc:date>2019-11-12T11:14:54Z</dc:date>
      <dc:creator>RSSLogin</dc:creator>
    </item>
    <item>
      <title>Performance Profiling Overview</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/performance-profiling-overview</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/performance-profiling-overview" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/9-1.jpg" alt="9-1" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/performance-profiling-overview" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/9-1.jpg" alt="9-1" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fperformance-profiling-overview&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Fri, 26 Jul 2019 05:59:48 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/performance-profiling-overview</guid>
      <dc:date>2019-07-26T05:59:48Z</dc:date>
    </item>
    <item>
      <title>Introducing the new Feefo Hub</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/introducing-new-feefo-hub</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/introducing-new-feefo-hub" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/12.jpg" alt="12" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;The Feefo Hub has landed, with a new look, new layout and streamlined features that will make it quicker and easier to get the most from your reviews.&lt;/p&gt; 
&lt;p&gt;Don’t worry, this isn’t an update designed to infuriate. The brains behind the Feefo platform have been keeping a keen eye on your feedback and every improvement is intended to make your life easier.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/introducing-new-feefo-hub" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/12.jpg" alt="12" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;The Feefo Hub has landed, with a new look, new layout and streamlined features that will make it quicker and easier to get the most from your reviews.&lt;/p&gt; 
&lt;p&gt;Don’t worry, this isn’t an update designed to infuriate. The brains behind the Feefo platform have been keeping a keen eye on your feedback and every improvement is intended to make your life easier.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fintroducing-new-feefo-hub&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Fri, 26 Jul 2019 05:54:55 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/introducing-new-feefo-hub</guid>
      <dc:date>2019-07-26T05:54:55Z</dc:date>
    </item>
    <item>
      <title>How to handle negative reviews</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/how-handle-negative-reviews</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/how-handle-negative-reviews" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/banana-skin-lifestyle.jpg" alt="banana-skin-lifestyle" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/how-handle-negative-reviews" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/banana-skin-lifestyle.jpg" alt="banana-skin-lifestyle" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fhow-handle-negative-reviews&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Tue, 04 Jun 2019 05:46:00 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/how-handle-negative-reviews</guid>
      <dc:date>2019-06-04T05:46:00Z</dc:date>
    </item>
    <item>
      <title>SEO: Everything you need to know</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/seo-whitepaper</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/seo-whitepaper" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/18.png" alt="18" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/seo-whitepaper" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/18.png" alt="18" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fseo-whitepaper&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Thu, 02 May 2019 05:47:00 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/seo-whitepaper</guid>
      <dc:date>2019-05-02T05:47:00Z</dc:date>
    </item>
    <item>
      <title>Advertising for Facebook Overview</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/advertising-facebook-overview</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/advertising-facebook-overview" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/8-1.jpg" alt="8-1" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/advertising-facebook-overview" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/8-1.jpg" alt="8-1" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fadvertising-facebook-overview&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Thu, 14 Feb 2019 07:01:00 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/advertising-facebook-overview</guid>
      <dc:date>2019-02-14T07:01:00Z</dc:date>
    </item>
    <item>
      <title>From AI to Gen Z: How to future-proof your business</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/ai-gen-z-how-future-proof-your-business</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/ai-gen-z-how-future-proof-your-business" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/15.jpg" alt="15" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;No matter what industry you're in, nothing ever stands still. With a new type of customer on the horizon, you need to be prepared for what the future has in store.&lt;/p&gt; 
&lt;p&gt;We can't help you future-proof your business overnight, but our eBook will give you the knowledge and insight you need to start the process.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/ai-gen-z-how-future-proof-your-business" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/15.jpg" alt="15" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;No matter what industry you're in, nothing ever stands still. With a new type of customer on the horizon, you need to be prepared for what the future has in store.&lt;/p&gt; 
&lt;p&gt;We can't help you future-proof your business overnight, but our eBook will give you the knowledge and insight you need to start the process.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fai-gen-z-how-future-proof-your-business&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Mon, 17 Dec 2018 06:50:00 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/ai-gen-z-how-future-proof-your-business</guid>
      <dc:date>2018-12-17T06:50:00Z</dc:date>
    </item>
    <item>
      <title>Prepare for next Black Friday with Feefo</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/prepare-next-black-friday-feefo</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/prepare-next-black-friday-feefo" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/17.jpg" alt="17" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Whether you have a small, medium or enterprise business, you're likely to face a challenge or two when it comes to Black Friday.&lt;/p&gt; 
&lt;p&gt;Take a look at how Feefo can help you prepare for next year and drive bargain hunters your way!&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/prepare-next-black-friday-feefo" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/17.jpg" alt="17" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Whether you have a small, medium or enterprise business, you're likely to face a challenge or two when it comes to Black Friday.&lt;/p&gt; 
&lt;p&gt;Take a look at how Feefo can help you prepare for next year and drive bargain hunters your way!&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fprepare-next-black-friday-feefo&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Mon, 17 Dec 2018 06:48:00 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/prepare-next-black-friday-feefo</guid>
      <dc:date>2018-12-17T06:48:00Z</dc:date>
    </item>
    <item>
      <title>Pay Per Click and beyond: The PPC eBook</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/pay-per-click-and-beyond-the-ppc-ebook</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/pay-per-click-and-beyond-the-ppc-ebook" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/14.jpg" alt="14" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;No matter how big or small your business is, what industry you work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy.&lt;/p&gt; 
&lt;p&gt;With so much competition out there, and more and more channels pushing you to pay just to be visible to your own followers, relying on SEO alone is no longer an option.&lt;/p&gt; 
&lt;p&gt;Our eBook will help you get the most out of your PPC advertising by breaking down the jargon and sharing some useful tips and tricks plucked from the minds of our Google experts.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/pay-per-click-and-beyond-the-ppc-ebook" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/14.jpg" alt="14" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;No matter how big or small your business is, what industry you work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy.&lt;/p&gt; 
&lt;p&gt;With so much competition out there, and more and more channels pushing you to pay just to be visible to your own followers, relying on SEO alone is no longer an option.&lt;/p&gt; 
&lt;p&gt;Our eBook will help you get the most out of your PPC advertising by breaking down the jargon and sharing some useful tips and tricks plucked from the minds of our Google experts.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fpay-per-click-and-beyond-the-ppc-ebook&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Wed, 17 Oct 2018 05:51:00 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/pay-per-click-and-beyond-the-ppc-ebook</guid>
      <dc:date>2018-10-17T05:51:00Z</dc:date>
    </item>
    <item>
      <title>Get your reviews strategy into shape</title>
      <link>https://site.feefo.com/en-us/business/resources/guides/get-your-reviews-strategy-shape</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/get-your-reviews-strategy-shape" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/7-1.jpg" alt="7-1" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://site.feefo.com/en-us/business/resources/guides/get-your-reviews-strategy-shape" title="" class="hs-featured-image-link"&gt; &lt;img src="https://site.feefo.com/hubfs/7-1.jpg" alt="7-1" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5707407&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsite.feefo.com%2Fen-us%2Fbusiness%2Fresources%2Fguides%2Fget-your-reviews-strategy-shape&amp;amp;bu=https%253A%252F%252Fsite.feefo.com%252Fen-us%252Fbusiness%252Fresources%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Guide &amp; E-books</category>
      <pubDate>Fri, 31 Aug 2018 06:02:00 GMT</pubDate>
      <author>SampleHubSpotUser@hubspot.com (Sample HubSpot User)</author>
      <guid>https://site.feefo.com/en-us/business/resources/guides/get-your-reviews-strategy-shape</guid>
      <dc:date>2018-08-31T06:02:00Z</dc:date>
    </item>
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