Feefo Blog (US)

4 ways travel brands should be using social media

RSSLogin — Tue, 29 Oct 2019 09:00:00 GMT

Long gone are the days when travel businesses could post a beautiful travel photo and watch the likes and shares roll in. With so many brands using social media to sell holidays and promote accommodation, how can you make a splash on your chosen platforms?

News from the Hub – See the impact from your Feefo reviews page

RSSLogin — Thu, 17 Oct 2019 07:45:00 GMT

If you use Feefo, you’ll know how important the Feefo reviews page is. It’s an independent page that allows people who are searching for your reviews to see every rating and piece of feedback you’ve received. It helps build trust in your brand and link directly back to your website, so people can go from reading your reviews to buying your products!

Do you know whose reviews you're reading?

RSSLogin — Tue, 15 Oct 2019 16:06:45 GMT

With customer feedback influencing billions of pounds a year in consumer spending, don’t you think we ought to know just whose reviews we’re reading?

5 ways to cut down on online returns

RSSLogin — Tue, 24 Sep 2019 10:24:00 GMT

As chocolate advent calendars are starting to appear on supermarket shelves and the smell of pumpkin spice latte lingers in the air, the biggest shopping days of the year are just a couple of months away.

With Black Friday, Cyber Monday and the Christmas period fast approaching, ‘tis the season to get spending, and it’s time to prepare your business for the seasonal rush. Inevitably though, with an increase in sales comes a rise in returns, and it can be a pricey business if it gets out of hand.

Google's Rich Snippet update - what does it all mean?

RSSLogin — Thu, 19 Sep 2019 10:13:00 GMT

On September 16^th 2019, Google announced that they were making some changes to the way they display rich results, or review stars, in their organic search results.

Review Enhanced Ads is here!

RSSLogin — Tue, 17 Sep 2019 09:55:00 GMT

The wait is over – we can finally reveal our brand-new Review Enhanced Ads, or REA as we like to call it here at Feefo HQ. We’re a bit excitable about this one, and for good reason.

4 great things top retailers are doing to fight the slump

RSSLogin — Thu, 12 Sep 2019 09:36:00 GMT

You don’t need to look far to see stories of an ailing British high-street. Town centre vacancy rates have reached 10.3%, big name retailers are going bust and footfall is down. It’s not all doom and gloom though, many retailers are bucking the trend and showing that it’s possible to thrive even in the harshest of conditions.

5 reasons gaming customers stay to play

RSSLogin — Tue, 10 Sep 2019 08:00:00 GMT

Loyalty is a big issue in the gaming industry; according to our research, only 52% of customers are persuaded to make more than two deposits and just 3% stay loyal to a company for more than a year. With so many different offers, odds and games to choose from, players are spoilt for choice. Why should they stick with one company?

Faces of Feefo: Pete Oestreich

RSSLogin — Fri, 06 Sep 2019 16:03:16 GMT

In this week's Faces of Feefo we speak to Pete Oestreich, Head of Customer Operations.

How to use review content in your advertising to make a big impact this Christmas

Laura Varley — Tue, 03 Sep 2019 15:57:00 GMT

Christmas and Black Friday are coming, and you haven’t got long to prepare! We’re sure your seasonal plans are already underway, but are reviews a part of your strategy? They should be. By using real feedback from real customers in your advertising campaigns, you can start to build trust in your products and services and get your brand noticed so that when Christmas rolls around, consumers already know who they’re going to shop with.