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[Infographic] PPC vs SEO: What's the difference?

Published on 16 April, 2019

You probably already know that your star ratings can appear in Google, but did you know there's a difference between the stars that appear next to paid ads (PPC) and organic (non-paid) search results? Our infographic explains what seller ratings and organic stars are, how to get them and what to do if they aren't showing for you.