Artificial intelligence (AI) is set to be one of the most powerful revenue generators in business.
Despite this, many organisations remain uncertain about the advantages of AI or fail to understand how AI can transform the way they attract, engage and keep customers.
In this report, we question 100 senior decision makers working in IT to discover where they believe AI will have the biggest impact, what kind of AI functionality do they think works best, and where and how much are they investing.
Inside, you'll find:
- What do we expect of AI and how will it work?
- Making a success of AI in customer engagement
- Who is driving AI development in organisations and how will success be measured?
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