Case Studies (UK)

Invopak

nathan.alder@feefo.com (Nathan Alder) — Thu, 19 Mar 2020 11:11:32 GMT

The Results

Feefo has made a real difference to Invopak, providing a credible platform for public endorsement of its performance in a competitive market. In 2019, Invopak achieved its target of a Gold Feefo Trusted Service Award, and then went on to gain a Platinum award in early 2020, recognising its sustained commitment to customer service.

Advanced Resource Managers

nathan.alder@feefo.com (Nathan Alder) — Fri, 06 Mar 2020 15:02:57 GMT

The Results

The results have been spectacular. Feefo has helped ARM stand out from the competition in Google, improve web conversion rates and business development.

Donald Russell

nathan.alder@feefo.com (Nathan Alder) — Mon, 13 Jan 2020 10:27:18 GMT

The Results

Six years on from initial implementation and Donald Russell has collected a stunning 280,000 five-star reviews, earning themselves a Feefo Gold Trusted Service Award in 2019 for the exceptional service they provide every single customer. Some 86% of reviews about quality of service, and 78% of product reviews, achieve the maximum five-star rating, further proving the quality of both their customer experience and produce.

Totality Services

nathan.alder@feefo.com (Nathan Alder) — Mon, 16 Dec 2019 13:47:15 GMT

The Results

Since integrating the Feefo platform, Totality Services’ revenues have increased by a remarkable 25% over the financial year, with the conversion rate from website visitors climbing to meet the target of 50%.

Vauxhall

nathan.alder@feefo.com (Nathan Alder) — Wed, 27 Nov 2019 09:40:02 GMT

The Results

In the year since it deployed Feefo, Vauxhall has seen a 19% increase in the amount of time visitors spend on its site and an 18% reduction in the bounce rate. The volume of reviews has also increased, thanks to a more determined push from Vauxhall.

Andrews

RSSLogin — Thu, 24 Oct 2019 15:48:41 GMT

The Results

Since using Feefo to collect customer feedback, Andrews has seen a sharp rise in the number of reviews coming into the business.

A combination of smarter targeting and simple, single-click feedback request forms means the past 12 months has seen Andrews collect over 600 invaluable service reviews.

Being able to customise the review requests for every type of customer and scenario has increased engagement, resulting in monthly response rates soaring as high as 27%*.

With an average Feefo feedback score of 4.6 out of 5, Andrews also qualified for the prestigious Gold Trusted Service Award in 2019.

*December, 2018

Fire Label

RSSLogin — Thu, 24 Oct 2019 15:41:30 GMT

The Results

Since adopting REA, Fire Label have seen a dramatic upturn in the quality and performance of their search ads, resulting in higher click-through rates and more revenue.

Brand term ads including positive review snippets such as “Good quality at great price” and “Great customer service, quick delivery and good product. 5/5” led to an increase in conversion rates of 33% when tested against ads with more traditional CTA-led copy. These same ads also reduced the cost-per-conversion by as much as 24%.

The same approach was taken for product ads, with similarly positive results.

Including both short and long tail review snippets within the ad copy for t-shirts saw click-through rates rise by up to 11%.

The Perfume Shop

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Sun, 04 Aug 2019 02:15:00 GMT

The Results

By only reading the reviews that are most relevant to them, The Perfume Shop’s customers get the information they need to make a buying decision quickly, reducing their time on page and increasing the likelihood of making a purchase.

The results speak for themselves; in just six weeks, The Perfume Shop experienced an incredible 13.5% increase in overall conversions.

Salon Services

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Fri, 02 Aug 2019 02:30:00 GMT

The Results

Since 2017, Salon Services has collected over 1,000 product and service reviews through Feefo, achieving an average rating of 4.2 stars.

As the number of reviews collected for each product increased, so too did the brand’s impressive conversion rate. Product pages with 20 or more reviews saw an incredible 334% increase in conversions compared to those without.

This increase in engagement carried over into sales. Spend on products containing reviews increased up to 294% thanks to the greater levels of insight available to customers when shopping through the Salon Services website. Customers were now more confident when choosing to buy as they were able to rely on the real opinions of fellow professionals to guide their decisions.

Synergy Automotive

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Thu, 01 Aug 2019 02:40:00 GMT

The Results

Synergy has now collected over 4000 verified product and service reviews, with an outstanding response rate to feedback requests of 35%. The volume and depth and breadth of feedback is helping Synergy to enhance the relevancy of their reviews.

Recently, Synergy have further improved the organic visibility of their reviews and website by ensuring that each car model’s page contained brand-specific reviews. This is allowing customers to view feedback relevant to the vehicle they’re interested in leasing - as well as the excellent service levels received by fellow customers ordering the same car.