Case Studies

How The Fragrance Shop used reviews to boost sales and improve customer service

Published on 28th September, 2017

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“We’re extremely impressed to see the impact Feefo reviews and insights has had on the business over the past year. Our customers clearly feel more confi dent about purchasing products that display real opinions of fellow shoppers. At Salon Services, we’re now using the insights we gain from every review to inform and drive improvements across the entire business.”

Nick Dover, eCommerce Performance Marketing Manager

What’s inside?

The Fragrance Shop is the UK's largest independent fragrance retailer, stocking over 130 brands. To improve their customer experience and online conversions, they turned to Feefo. The results of doing so included:

  • 5.98% overall click-through rate
  • 1.55% increase in CTRs on ads with Seller Ratings
  • 0.53% increase in conversion rates

Read this case study to find out how.

Download Case Study

Tagged under: Case Studies, retail

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