Researching a product, service or company is no longer a laborious process. In just a few clicks of a mouse or taps of a screen, shoppers can compare prices, products and opinions.
Consumers have never been better informed about what they spend their money on, but in the era of fake news and social media manipulation, can they really trust everything they read?
We spoke to 2,000 UK consumers to find out how they use online reviews, how much they trust them, and more, in our latest piece of research.
- Shopping and research behaviour - how consumers make purchase decisions
- Using and leaving online reviews - how feedback influences the decision-making process
- Building trust - are consumers worried about fake reviews and what businesses can do to help?
- The future of online reviews - how technology will have an impact
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