Heath Crawford

The Results

Since partnering with Feefo, Heath Crawford has seen a 59% YoY increase in web traffic and 13% YoY growth. Whilst customer reviews aren’t the only reason for this positive uplift, they form an important piece of the marketing jigsaw for the family-run insurance broker – helping them convert browsers into fully-fledged customers.

Net Promoter Score is a gauge of a company’s customer relationships and helps monitor customer loyalty and satisfaction. Using Feefo allowed Heath Crawford to track their own NPS score.

• Over the past 12 months they achieved a ‘world class’ NPS score of 86 against an industry average of 79, further highlighting their excellent customer service.

Prominently displaying Feefo feedback on their website has not only given prospects a reason to buy, it has also played a big part in helping them to retain existing clients. Heath Crawford maintain an impressive 94% customer retention rate. By collecting feedback from these customers using Feefo, they’re able to track the quality of service they provide and gain valuable insights on where they can improve to maintain their high standards.