The wait is over – we can finally reveal our brand-new Review Enhanced Ads, or REA as we like to call it here at Feefo HQ. We’re a bit excitable about this one, and for good reason.
You know by now that we provide a platform to collect feedback, but we’ve gone a step further. Using the power of artificial intelligence (AI), REA lets you take the content of your reviews to create search ads which really stand out from the crowd.
Here’s everything you need to know about REA.
What is REA?
REA is an add-on from Feefo which syncs with your Google Ads account, letting you create more dynamic PPC ads using your most positive review snippets. Our clever AI software does all the time-consuming stuff for you, sifting through your reviews for your most positive feedback, as well as split-testing your ads against the existing ones, and reporting on the results!
How can REA help?
Using customer reviews within your search ads can do wonders. Firstly, let’s talk about the emotional pull of customer feedback. Real opinions from real people are a powerful thing, and by highlighting and unearthing the sentiment behind your most persuasive reviews, you can help to influence the buying decisions of potential customers.
We know how tricky it is to stand out in the search results and using real endorsements from your happy customers is a great way of doing just that!
Using customer reviews within your ads can help you to:
- Increase your click-through and conversion rates
- Improve the Quality Score of your ads
- Lower your cost-per-click and cost-per-acquisition
- Save time building better performing ad campaigns
Family-owned wholesale clothing supplier, Fire Label, saw some incredible results with the help of REA including a 33% increase in conversion rate and a 24% reduction on cost-per-conversion!
How does REA work?
It sounds a little techy, but thanks to our clever AI software, all the hard work is taken care of. It’s as easy as this:
- 1. Our REA product picks out the best bits of your reviews, so you don’t have to sift through them yourself! All you need to do is select which ads you want to improve before choosing which review content you want to add
- 2. Your new Review Enhanced Ads are A/ B tested alongside your current best performing ads
- 3. We keep an eye on how your ads are performing, split-testing them with fresh review content to make sure you’re getting the best results possible
- 4. You can manage, activate and pause REA all from right within the Hub or Google Ads
- 5. Our in-house PPC team are at hand to offer support and advice at every step!
To find out more about making the most of your reviews, get in touch with a member of our team today!