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[Infographic] The power of travel influencers

Published on 12 February, 2019

Photos of exotic locations and beautiful people hanging out on private beaches might be the first things that come to mind when you think of travel influencers, but there's more to them than likes and shares. From photographers and videographers, to bloggers and Instagram experts, travel influencers take on many forms and the impact they have on the travel industry is growing. 

In our infographic below, we share their influence on travellers and how that's affecting certain destinations.

The power of travel influencers infographic

Infographic sources:

https://www.cntraveler.com/stories/2016-03-28/new-zealands-south-island-sees-tourism-boom-thanks-to-instagram-photos-like-these 

https://www.adweek.com/digital/how-influencers-are-turning-the-business-of-travel-on-its-head/

https://www.telegraph.co.uk/travel/news/millennials-social-media-holidays/

https://www.nationalgeographic.com/travel/travel-interests/arts-and-culture/how-instagram-is-changing-travel/